Description
Eyelash Serum: Growth And Density
This Eyelash Serum is ETUDE's Power Eyelash Ampoule, an essence formulated with concentrated caffeine, panthenol, niacinamide, and biotin to nourish the root of the eyelashes. Its light texture applies like an eyeliner, directly to the lash line, without leaving a greasy residue.
It is designed to accompany your daily eye care routine, helping to keep lashes hydrated and less prone to breakage from makeup use, extensions, or the passage of time.
What it can and cannot offer
The Eyelash Serum contains ingredients with known conditioning effects, such as panthenol, niacinamide, biotin, and arginine, which can help strengthen the fiber and reduce breakage with consistent use. Caffeine is included for its ability to stimulate local circulation, although there are no independent clinical trials confirming that it alone promotes the growth of new eyelashes.
Unlike bimatoprost—the only FDA-approved prescription ingredient for eyelash hypotrichosis—cosmetic serums like this one are not evaluated or approved as growth treatments. Use it as a care and conditioning product, not as a substitute for an ophthalmological consultation if you notice significant eyelash loss.
How to use it
- Remove eye makeup and thoroughly cleanse the area before applying the product.
- Twist the fine-tipped applicator to dispense a small amount of Eyelash Serum.
- Apply to the lash line of the upper and lower lashes, with a thin stroke similar to an eyeliner.
- Repeat the process twice a day, as indicated by the brand.
- Avoid direct contact with the eye and wait for it to absorb before applying makeup.
The brand recommends consistent use for at least 4 weeks to assess the first changes in the appearance of the eyelashes.
Product features
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Concentrated caffeine: main ingredient of the formula.
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Panthenol and niacinamide: conditioning ingredients included in the essence.
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Biotin and arginine: supporting components in the formula.
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10-Free formula: free of animal-derived ingredients, mineral oil, talc, synthetic fragrance, among others, as specified by the brand.
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pH close to 7: similar to tears, according to manufacturer information.
Precautions
The Eyelash Serum is for external use only, in the indicated area. Avoid direct contact with the inside of the eye; if it occurs, rinse with plenty of water and consult a professional if irritation persists.
Do not use if you have conjunctivitis, an active eye infection, or a known allergy to any of its ingredients. Discontinue use if you notice persistent itching, burning, or redness. Consistent eye care, with no promises of telenovela lashes: step by step, with carioca patience.
